| Description: | As the world is witnessing a digital transformation for the last two decades and every business house are trying to get a hold of the digital tide, Bengali print and TV media houses from Kolkata are investing heavily in building their digital presence. Though individual bloggers and small digital media companies were on the spree for getting a bite of the pie for the last few years and several companies popped up here and there.
According to Avik Kumar Naskar; general manager of Daily Duranta Barta, there are approximately 50 million Bengali-speaking people around the world, and 80% of them live in West Bengal, Tripura, and Bangladesh. As digital platforms are breaking boundaries and news distribution is relatively easy to compare to print media, it is having huge potential in the near future. Central and state governments are also encouraging citizens to go digital, he also added. |
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